Often they are not the same thing.
Start with these Do’s and Dont’s:
IF YOU ARE STARTING A BRAND NEW PAGE. A new page is a clean slate for picking your ideal audience. Often when people start a page, they invite everyone on their list so they will have more followers. Please DO NOT do this...and here is why:
Plan your target audience carefully. Who do you want to receive your message?
You have created this great Facebook page for your business, and now you want to make sure everyone you know sees it and likes what’s in it. If only it was that easy!!
It is currently estimated that an average of ONLY 1.2% of your followers will see any given post. So if your following is 1,000 people...only 1 person may see this post. Discouraging, yes? Well, there are things you can do to make this number better - but it takes work.
Start with these Do’s and Dont’s:
CREATE YOUR OWN ENGAGING CONTENT. It is ok to occasionally share things from other sites to your page, but as a general rule, it can make your own site engagement % go down (especially if it takes them to a link to an article outside of Facebook)
Your goal is to outsmart the dreaded “Facebook algorithm”. Which, by the way, changes often. So these are the tips as of this writing, but the goal posts will continue to move.
Facebook determines which posts to show by ranking the post and user preferences. It will show your content to a segment of your followers and will increase it based on their engagement with it. This is why some start out with just a little traction, then suddenly take off ( or go viral ) The big key to social media is written content or pictures that take off and grow on their own. Most happen by chance, few are truly crafted. The challenge is that this part is trial and error - just keep trying!
These are considered positive ranking signals by Facebook:
SOCIAL PROOF
What, exactly, does that mean?
62% of consumers polled say they will check a company’s social media before committing to a purchase or to make a donation. If you aren’t there, or they don’t like what they see - chances are they will quickly move on. In today’s environment you MUST have a verifiable social media presence.
So regardless of any interaction on the posts on your page - 80% of consumers are more inclined to do business with you if they find a credible, authentic page associated with your business. So, the information still needs to be there as proof that you are a legitimate business with social history. Your purchases or donations may depend on it.
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